Marketing Executive

Location: 21 Pham Ngoc Thach

Job Type: Full time

Job Purpose:

We are now looking for a highly motivated, customer-focused, creative thinking, data-driven, and deadline-oriented professional to join our marketing team to drive the awareness of our Creative Education Solutions through various online and offline marketing activities in Vietnam.

The Creative Education Solutions group (CES) is a working group under En Pointe Management Corporation with 3 brands, including:

  1. Global Embassy: Reggio Emilia (Reggio Products and ECE: early childhood education)
  • REP (Reggio Emilia Approach® Excellence Preschools In Vietnam Program)
  • Little Em’s Pre-school Model
  • Em Maison Pre-school Model
  • Teacher Training
  • Workshops
  • School Tours
  • Study Hub
  • Intention Concept
  1. VIA Education:
  • School Curriculum Consultancy: Arts Curriculum Consultancy, After-school Program, Primary/ Secondary/ High school, In-school Program
  • Enrichment: Products “Arts Nation School Model”, “Arts Nation Co-branding”, “Teacher Training”, “Publishing”, “Ú Òa” Music
  1. AMPA Education – NGO: Arts Education Projects – Community/ Not-for-profit/Non-Governmental

– Dream Space

– TCS Scholarship

– Teacher Empowerment

– In-kind Projects

The Marketing Executive will work closely with our internal cross-function (commercial, communication, operations, design, and PR) to build, execute and report on a series of activities to generate awareness and leads for follow-ups. He/she would engage with potential selling partners through all communication channels. Working with the commercial team, he/she would also develop a calendar of content/communication activities to boost brands awareness and credibility of our brands. He/she will create a positive experience, deliver relevant content and insightful key messages to the prospects.

Job Description:

  • Contribute to and develop long-term marketing plans and strategies to achieve our business goals
  • Contribute to the development and submission of the annual plan of promotional activities by brand, customer, a period in cooperation with others department and on the basic of analyses, marketing evaluations, analyses of historical trends
  • Maximize branding, push recruitment through promotion marketing activities with ensuring of customer growth
  • Analyze marketing performance of product line, recommend and assist in developing marketing activities/programs including sales driven and brand building
  • Control and optimize marketing cost, keep tracking & report status of stock and marketing performance
  • Develop all marketing materials (leaflet, brochure, booklet…)
  • Evaluate competitor activities to improve digital marketing strategies
  • Be responsible of social media content strategy and execution aligned with business objectives.
  • Assist with PR activities (press releases, PR news…)
  • Plan and execute co-promotion and PR activities (sponsor/ online events, offline events…)
  • Manage the marketing activities of events that the Company organizes or sponsor
  • Measuring and reporting performance of all event/marketing campaigns and assessing against goals (ROI and KPI).

Job requirements:

  • Bachelor’s degree in Marketing or related fields
  • Minimum 2+ years creating (conceptualizing and executing) integrated marketing campaigns
  • Exceptional oral and written communication skills in both English and Vietnamese
  • Experience in corporate communications, pitch deck, and case study development
  • Excellent discernment, great aesthetic sense, keen eyes for details, and commitment to the highest quality standards
  • Able to think strategically and creatively beyond typical parameters, strong in problem-solving
  • Experience managing online marketing strategy and execution on various online marketing channels including social media and website
  • Deep understanding of major social media platforms including analytics and business management tools
  • Familiarity with the B2B sales cycle and how to employ marketing communications strategies to nurture leads, drive adoption and accelerate growth
  • Deep understanding of and passion for education and creative education
  • A team player with the ability to build relationships with key stakeholders and partners

Technical skill and Competencies:

  • Experience working in the company for B2B and/or B2B2C product/services
  • Proven track record of developing and managing multiple marketing programs simultaneously
  • Strong prioritization and time management skills, with a high degree of flexibility
  • Solid experience in pitching to, developing and managing relationships with senior management of corporate customers
  • Strong Powerpoint and Microsoft Office Skills