Location: 21 Pham Ngoc Thach district 3

Job Type: Full time

Job Purpose:

Sr Marketing Specialist is one of the members of the Marketing Team of Lyricist Dance Company. This position was formed to carry out all marketing tasks, from planning to implementation, focusing exclusively on the University segment, supporting and combining Corporate Sales, with partners to implement activities. Marketing activities to ensure the achievement of the strategic objectives of the LRC. This position reports directly to the Marketing Manager, Head of Marketing on Marketing-related work, indirectly shares information and reports achieved results to BU Heads, Business Growth Director and Executive Assistant of BGD

Job Description:

• Work closely with marketing teams to develop and/or launch programs to create marketing plans and supervise those teams to ensure that the marketing plans be executed as previously set up.
• Coach local teams with plan development to drive brand awareness and product penetration.
• Collaborate in creating and executing launch plans for new products: Leads branding, positioning, naming and messaging of new products
• Collaborate in activities such as forecasting, branding, product positioning, creative concepts, collateral creation and packaging
• Working with Marketing Manager, Head of Marketing, as well as implementation groups, develops budget allocations across media.
• Provides day-to-day direction to implementation groups for the tactical plan
• Develop ideas that will bring the strategic concept alive in all media channels
• Support the communication planning team and help to develop media strategy in line with the overarching communication strategy while demonstrating creativity, innovation.

Job Requirements:

• Bachelor’s degree in Business/Marketing/Advertising/New or Electronic Media with 3+ years digital marketing experience with managing paid social media campaigns
• Solid understanding of market research, marketing with management & allocation of across media channels.
• Understanding of owned/earned/paid channel management
• Experienced at both marketing planning and execution
• Exposure to and understanding of creative conceptualization, brand idea’s generation and media mix planning
• Previous brand manager or brand/media agency experience.
• Solid brand communication skills across all levels – internal and external
• Detail-oriented, numerate and analytical – Project management experience
• Strong interpersonal, presentational skills, good at managing client relationship
• Planned and organized – attention to detail, good sense of art.