Marketing Executive

Địa điểm: 21 Phạm Ngọc Thạch Quận 3

Hình thức: Toàn thời gian

Em Maison Pre-school System is one of the first official preschools integrating the Vietnamese curriculum with the Reggio Emilia Approach®, which was founded and licensed by Global Embassy. It is also a member of Embassy Education Group.

  • Em Maison Pre-school Licensing Model
  • Em Maison Pre-school system includes 2 campuses:
    • Em Maison Pre-school Campus 1: Cityland Garden Hills, 90 Street No. 8, W5, Go Vap District, HCMC
    • Em Maison Pre-school Campus 2: Cityland Center Hills, 25-27 Streer No. 1, W7, Go Vap District, HCMC
Job Description:

Marketing strategy & planning:

  • Contribute to the development of the long-term marketing plans and strategies to achieve our business goals on basis of analyses, marketing evaluations, analyses of historical trends
  • Develop communication plans, event plans, execution plans based on the approved marketing plans (including budget)
  • Develop a detailed work plan for the given scope/workstream based on overall plan
  • Coordinate and collaborate with Embassy Education’s internal and external resources to optimize the brand’s influence and impact, and therefore drives leads and new customer conversion.

Workstream execution:

  • Your scopes will be aligned with your line manager, including but not limited to some of the following:
  • Develop detailed content for social channels (including Facebook, Instagram, Linked In, YouTube, TikTok…), website, PR, email marketing… in Vietnamese and English
  • Reply to messages and comments on our channels following process and guidelines
  • Write visual brief and work closely with designer or third-party providers to delivery design items such as: social media posts, digital banners, invitations, POSM, certifications, backdrop…
  • Work closely with the cameraman, media team, or third-party providers for shooting and filming
  • Plan and organize events such as open day, workshops, webinars and other brand acitivities…
  • Setup or create paid/organic performance campaigns across social media and our own media
  • Monitor and optimize the performance campaigns to ensure the best outcome of the spending
  • Analyze the campaign data and suggest any changes to the plan if needed for better result
  • Implement other marketing activities based on the strategy at each period
  • Collaborate with other members and departments (including Admission and Academic department) to ensure timely delivery of materials.

Report & Analysis:

  • Measure and report performance of all the assigned marketing campaigns/activities (including digital marketing) and assess against goals (ROI and KPI) with insight and plan for further improvement

Coordinating & supporting:

  • Coordinate and support other team members within and outside the marketing team when needed
Job Requirements:
  • Bachelor’s degree in Marketing or related fields
  • Minimum 2+ years creating (conceptualizing and executing) integrated marketing campaigns
  • Exceptional oral and written communication skills in both English and Vietnamese
  • Experience in corporate communications, pitch deck and case study development
  • Excellent discernment, great aesthetic sense, keen eyes for details and commitment to the highest quality standards
  • Able to think strategically and creatively beyond typical parameters, strong in problem-solving
  • Experience managing online marketing strategy and execution on various online marketing channels including social media and website
  • Deep understanding of major social media platforms including analytics and business management tools
  • Deep understanding of and passion for education and creative education
  • A team player with the ability to build relationships with vendors, stakeholders, and partners
Technical skill and Competencies:
  • Proven track record of developing and managing multiple marketing programs simultaneously
  • Strong prioritization and time management skills, with a high degree of flexibility
  • Strong Powerpoint and Microsoft Office Skills
  • Good time management skills, including prioritizing, scheduling, and adapting as necessary.
  • Ability to work independently with little or no daily supervision.
  • “Can do” attitude and forward-thinking.
  • “Work hard & play hard” spirit, be enthusiastic in everything you do.
  • Having interest (and good taste) in art is a plus.