21 Phạm Ngọc Thạch Quận 3
Toàn thời gian
Em Maison Pre-school System is one of the first official preschools integrating the Vietnamese curriculum with the Reggio Emilia Approach®, which was founded and licensed by Global Embassy. It is also a member of Embassy Education Group.
- Em Maison Pre-school Licensing Model
- Em Maison Pre-school system includes 2 campuses:
- Em Maison Pre-school Campus 1: Cityland Garden Hills, 90 Street No. 8, W5, Go Vap District, HCMC
- Em Maison Pre-school Campus 2: Cityland Center Hills, 25-27 Streer No. 1, W7, Go Vap District, HCMC
Marketing strategy & planning:
- Contribute to the development of the long-term marketing plans and strategies to achieve our business goals on basis of analyses, marketing evaluations, analyses of historical trends
- Develop communication plans, event plans, execution plans based on the approved marketing plans (including budget)
- Develop a detailed work plan for the given scope/workstream based on overall plan
- Coordinate and collaborate with Embassy Education’s internal and external resources to optimize the brand’s influence and impact, and therefore drives leads and new customer conversion.
- Your scopes will be aligned with your line manager, including but not limited to some of the following:
- Develop detailed content for social channels (including Facebook, Instagram, Linked In, YouTube, TikTok…), website, PR, email marketing… in Vietnamese and English
- Reply to messages and comments on our channels following process and guidelines
- Write visual brief and work closely with designer or third-party providers to delivery design items such as: social media posts, digital banners, invitations, POSM, certifications, backdrop…
- Work closely with the cameraman, media team, or third-party providers for shooting and filming
- Plan and organize events such as open day, workshops, webinars and other brand acitivities…
- Setup or create paid/organic performance campaigns across social media and our own media
- Monitor and optimize the performance campaigns to ensure the best outcome of the spending
- Analyze the campaign data and suggest any changes to the plan if needed for better result
- Implement other marketing activities based on the strategy at each period
- Collaborate with other members and departments (including Admission and Academic department) to ensure timely delivery of materials.
Report & Analysis:
- Measure and report performance of all the assigned marketing campaigns/activities (including digital marketing) and assess against goals (ROI and KPI) with insight and plan for further improvement
Coordinating & supporting:
- Coordinate and support other team members within and outside the marketing team when needed
- Bachelor’s degree in Marketing or related fields
- Minimum 2+ years creating (conceptualizing and executing) integrated marketing campaigns
- Exceptional oral and written communication skills in both English and Vietnamese
- Experience in corporate communications, pitch deck and case study development
- Excellent discernment, great aesthetic sense, keen eyes for details and commitment to the highest quality standards
- Able to think strategically and creatively beyond typical parameters, strong in problem-solving
- Experience managing online marketing strategy and execution on various online marketing channels including social media and website
- Deep understanding of major social media platforms including analytics and business management tools
- Deep understanding of and passion for education and creative education
- A team player with the ability to build relationships with vendors, stakeholders, and partners
Technical skill and Competencies:
- Proven track record of developing and managing multiple marketing programs simultaneously
- Strong prioritization and time management skills, with a high degree of flexibility
- Strong Powerpoint and Microsoft Office Skills
- Good time management skills, including prioritizing, scheduling, and adapting as necessary.
- Ability to work independently with little or no daily supervision.
- “Can do” attitude and forward-thinking.
- “Work hard & play hard” spirit, be enthusiastic in everything you do.
- Having interest (and good taste) in art is a plus.