Marketing Executive – Mi Ami

Location: 21 Pham Ngoc Thach district 3

Job Type: Full time

Job Purpose:

We are now looking for a highly motivated, customer-focused, creative thinking, data-driven, and deadline-oriented professional to join our marketing team to drive the awareness of Mi Ami with Arts Nation through various online and offline marketing activities in Vietnam.

Mi Ami with Arts Nation is a music & arts school system of Arts Nation for children and young adults with the following classes:

  • Piano
  • Guitar
  • Vocal
  • Theory of Music
  • Art (Drawing, Painting…)

Mi Ami with Arts Nation also provides musical instruments to support children in practicing, learning and the playing process at home. Mi Ami musical instruments arsenal contains: Piano, Guitar and Ukulele in various shapes and sizes.

–               Facility 1: No. 32 Thuy Loi Street, Phuoc Long A Ward, Thu Duc City, HCMC

–               Facility 2: No. 17, No. 3 Street, Truong Tho Ward, Thu Duc City, HCMC

About Arts Nation

The not-for-profit music and dance school for children and adults of all ages, is embarking on with the official launch of our initiative. Arts Nation strongly believes that through our classes, our students can build their musicianship and performing arts capacity, be confident, and enhance creativity and artistic competence. Students also indirectly give back to the less privileged young children through Arts Nation’s community projects.

  • Arts Nation Licensing Model
  • Arts Nation Mergers and Acquisitions: Inspirito School of Music, The Rock & Pop Academy Hanoi
  • Music & Arts Schools: Armuli with Arts Nation, Mi Ami with Arts Nation…

*Arts Nation is one of the key projects of the Vietnam Institute for Arts Education. All proceeds raised will be given towards community projects.

About the Vietnam Institute for Arts Education (VIA Education)

VIA Education provides international education programs for music and performing arts, the latest and best research, curriculum and training for teachers and the highest quality materials and publications in order to raise the standard of music and performing arts education in Vietnam and build both a cutting edge and sustainable arts community.

  • School Curriculum Consultancy: Arts Curriculum Consultancy, After-school Program, Primary/ Secondary/ High school, In-school Program…
  • Enrichment Products: Teacher Training, Publishing, Arts Nation School Model, Arts Nation Licensing Model, Arts Nation Mergers and Acquisitions…

Job Description:

Marketing strategy & planning:

  • Contribute to the development of the long-term marketing plans and strategies to achieve our business goals on the basis of analyses, marketing evaluations, analyses of historical trends
  • Develop communication plans, event plans, and execution plans based on the approved marketing plans (including budget)
  • Develop a detailed work plan for the given scope/workstream based on the overall plan
  • Coordinate and collaborate with Embassy Education’s internal and external resources to optimize the brand’s influence and impact, driving leads and new customer conversion.

Workstream execution:

Your scopes will be aligned with your line manager, including but not limited to some of the following:

  • Develop detailed content for social channels (including Facebook, Instagram, Linked In, YouTube, and TikTok…), website, PR, and email marketing… in Vietnamese and English
  • Reply to messages and comments on our channels following the process and guidelines
  • Write a visual brief and work closely with the designer or third-party providers to deliver design items such as social media posts, digital banners, invitations, certifications, backdrops, POSM, OOH materials, booklet…
  • Work closely with the cameraman, media team, or third-party providers for shooting and filming
  • Plan and organize events such as open days, workshops, webinars, and other brand/marketing activities…
  • Setup or create paid/organic performance campaigns across social media and our own media
  • Monitor and optimize the performance campaigns to ensure the best outcome of the spending
  • Analyze the campaign data and suggest any changes to the plan if needed for better result
  • Implement other marketing activities based on the strategy at each period
  • Collaborate with other members, and departments (including the Admission and Academic department) to ensure timely materials delivery.

Report & Analysis:

  • Measure and report performance of all the assigned marketing campaigns/activities (including digital marketing) and assess against goals (ROI and KPI) with insight and plan for further improvement

Coordinating & supporting:

  • Coordinate and support other team members within and outside the marketing team when needed

Job Requirements:

  • Bachelor’s degree in Marketing or related fields
  • Minimum 2+ years creating (conceptualizing and executing) integrated marketing campaigns
  • Exceptional oral and written communication skills in both English and Vietnamese
  • Experience in corporate communications, pitch deck, and case study development
  • Excellent discernment, great aesthetic sense, keen eyes for details, and commitment to the highest quality standards
  • Able to think strategically and creatively beyond typical parameters, strong in problem-solving
  • Experience managing online marketing strategy and execution on various online marketing channels including social media and website
  • Deep understanding of major social media platforms including analytics and business management tools
  • Deep understanding of and passion for education and creative education
  • A team player with the ability to build relationships with vendors, stakeholders, and partners

Technical skill and Competencies:

  • Proven track record of developing and managing multiple marketing programs simultaneously
  • Strong prioritization and time management skills, with a high degree of flexibility
  • Strong PowerPoint and Microsoft Office Skills
  • Good time management skills, including prioritizing, scheduling, and adapting as necessary.
  • Ability to work independently with little or no daily supervision.
  • “Can do” attitude and forward-thinking.
  • “Work hard & play hard” spirit, be enthusiastic in everything you do
  • Having interest (and good taste) in art is a plus.